The Pricing Gap Most UI Freelancers Miss
Freelancers who treat UI design as visual work alone are leaving real money on the table. Here is where the overlooked value actually sits.
Read articlePractical takes on UI design — tools, decisions, and ideas worth reading about. No hype, just substance.
Freelancers who treat UI design as visual work alone are leaving real money on the table. Here is where the overlooked value actually sits.
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Offering a UI audit before a full project is not just a sales tactic. For freelancers, it is a low-risk entry point that often leads to better-scoped work.
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A personal UI component library is not just a time-saver. For freelancers, it is a way to deliver faster, charge more consistently, and protect the quality of every project.
Read articleEvery piece starts with a specific design problem — not a topic, but a concrete situation practitioners actually face.
Arguments are built around tools, measurements, and interface examples — not vague principles that could apply to anything.
Anything that doesn't add to the core idea gets removed. Shorter and clearer beats longer and thorough.
No schedule pressure. Articles go live when they're genuinely useful, not to fill a calendar slot.
The platform has been running since 2016. Over that time, the material has stayed focused on interface design — no pivots, no trend-chasing.
Elspeth Marr
Senior UI Designer
"The articles here actually reference tools I use daily — Figma constraints, spacing tokens, contrast ratios. That's rare."
Each piece sits within one of four areas that matter most to working UI designers — from spacing decisions to accessibility audits.
Layout systems
Grid structures, spacing logic, and how components sit together on a screen without fighting each other.
Typography choices
Type scale decisions, line-height tradeoffs, and when to stop adjusting and ship the design.
Interaction patterns
Hover states, transitions, and feedback timing — the small things users notice when they're missing.
Accessibility in practice
Contrast ratios, keyboard navigation, and focus management — addressed as design problems, not compliance checkboxes.